Although it might seem like big chains rule the business industry, small businesses can still achieve great success. Keep reading to learn more about Healthsense and how they conquered their industry:
They Found a Business Need
One of the key factors of Healthsense’s success was their foresight. The company’s founders, Brian Bischoff and Bryan Fuhr, noticed that there was a lack of senior care that allowed older adults to maintain their independent living situations. By creating products like eNeighbor that comes with sensors to call for help in the case of an emergency, Healthsense now helps seniors safely stay at home longer. Products like these are extremely attractive to seniors who want to stay in their own homes for as long as possible.
They Found the Right Market for their Products
Another important factor of Healthsense’s success was their marketing prowess. Instead of focusing advertising efforts on seniors, they directed them toward caregivers and senior organizations. By finding the right audience, they were able to create more successful marketing efforts.
They Know their Field
Healthsense understands the market in which they work, which allows them to continue to offer their clients the products and services they need. People use Healthsense technology in about 265 senior living communities and 1,000 private residences, which gives them access to more than 20,000 customers. They continue to do research and acquire new companies to help them create new products that keep their customers coming back. By truly understanding the needs of their industry, they guarantee their success in the field.
If you are looking for ways to grow your small business, Contact One Call Center can help. Our answering services, after-hours support, and disaster preparedness help you improve your customer service efforts so you can optimize your success in your industry. We give you the services you need to give your customers access to round-the-clock attention. To learn more about our call center and our services, visit us online or call 1-800-278-3347.