Customer loyalty is essential for business success. Retaining key customers with excellent support and service increases the customer’s lifetime value. Happy customers will come back to do repeat business with you.
This video shares interviews with three business owners in the Denver, CO area. The owners discuss their tactics for maintaining a loyal client base. One shop holds special events with in-store sales and sends postcard mailings to customers. A more service-oriented business staffs qualified technicians who are experts in their field and tells employees to go above and beyond when interacting with clients. A third business owner says that most of his customers come to his shop through positive word of mouth from other happy buyers.
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