What Customers Look for When Interacting with a Company

What Customers Look for When Interacting with a Company

Blog/ Customer Service/ Small Business

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Technology has changed a great deal in recent years, making the way you do business different than ever before. New advancements in customer service and communication such as live chat have increased the potential to reach new markets and turn questions into sales. However, just because technology has progressed doesn’t mean that customers are looking for something new out of a customer service experience. In fact, many of the things customers look for when interacting with a company have not changed very much at all. Read on to learn more.

Prompt Service

No one likes being put on hold indefinitely or shuffled around to different departments instead of actually being helped. Today’s customers are busier than ever, and it’s essential that you show respect for their time by providing prompt, efficient service. Call waiting time should be minimized, and customers should have a variety of ways to get in touch so they can choose the one that works best for them. Though receiving prompt service should not be a surprise, it is something that has fallen by the wayside. It’s up to you to bring this efficiency back to your customer’s experience.

Personalized Attention

Customers understand that your business deals with many different people during any given day. Even so, it’s reasonable for them to expect to be treated as an individual rather than just a number or a potential sale. Most customers prefer to deal with a person on the phone for returns or complex product questions. When you have customer service representatives that can make that human connection and make a customer feel valued, your business will benefit.

No Hassle

Some companies can make their customers frustrated without meaning to by having elaborate rules in place that don’t need to be there. Remember that without your customers, you wouldn’t have a business. Your customer service representatives should listen to your customers’ concerns and present solutions that are reasonable and leave them feeling satisfied.

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